About Me.
Hello I'm Kayla - a graduate of the University of Wollongong, Australia. I completed a Bachelor of Communications and Media Studies that opened my doors to the world of digital marketing. My passions are centred around campaign management and media buying, with a touch of graphic design.
My time at Connected and Domain exposed me to programmatic media buying, campaign management, driving social campaigns, specialising in multiple DSP's, and the overall advertiser/agency offering. I sincerely enjoy this space; I thrive in a high technical and data-driven environment, and I want to maintain a strong position at the forefront of programmatic buying and digital campaign management going forward. EDUCATION
University of Wollongong Faculty of Law, Humanities, and Arts Bachelor of Communications and Media Studies Major - Digital Media and Communications Minor - Marketing and Adverstising EXPERIENCE / SKILLS
Digital Campaign Manager Domain - Sydney NSW • Manage Advertising Inventory availability to ensure accurate forecasting and timely bookings of campaigns. • Programmatic & Guaranteed Trading / Campaign Management to ensure the successful delivery of my campaigns across the appropriate platforms for each campaign; namely GAM, DV360, DCM, Google Ads, FB Ads Manager, and Verizon. • Worked with internal and external stakeholders to resolve any issues with the creative, manage the creative receipt process and timelines to ensure correct assets are delivered in time for go-live. • Provided a high level of service to both internal and external clients to ensure issues and enquiries are managed quickly and to the satisfaction of the client. Programmatic Digital Trader Connected - Thirroul NSW • Setup and ongoing optimisation and management of digital advertising campaigns for multiple clients. • Pushing the platforms in use; namely DV360, DCM, The Trade Desk, Facebook, LinkedIn, Outbrain, and Flashtalking, to drive the most efficient results for our clients. • Identifying trends and insights, and optimise spend and performance based on the insights. • Management of ad budgets, creative uploads, setting up audiences, and optimising for conversions and KPIs . • Analyse campaign data and reporting on recommendations and strategy on a monthly basis. • Ensuring implementation of best practice guidelines and follow company processes. RECOGNITION
University of Wollongong Creative Arts Graduation Show 2017 Major Work Exhibited - 'Forgotten Daughters' Installation 2017 https://media.uow.edu.au/news/UOW240545.html |